Amplitude Launches MCP Server to Bring Behavioral Data into AI Tools

Amplitude announced the public release of Amplitude MCP (Model Context Protocol) server, as well as the open beta program for its AI Agents, as part of its drive to make real-time behavioral insights available directly inside AI tools.

According to the company, this means organizations can now access Amplitude’s trusted behavioral data from within the AI environments they already use—including Claude, Cursor, or any MCP client.

With Amplitude MCP, users can ask questions in plain language—such as “What features drove the most retention this month?” or “What caused the drop in sign-ups last week?”—and get instant answers based on live Amplitude data.

“Behavioral context is one of the most critical inputs behind every great product and digital experience. The problem is, AI tools are only as good as the context they leverage,” explained Wade Chambers, chief engineering officer at Amplitude. “Amplitude already captures and organizes behavioral data across the full user journey. So, by extending this into MCP-enabled environments like Claude, we’re giving AI direct, governed access to that data. This makes the context instantly available and marks a major step toward the insights-to-actions loop becoming automatic.”

In June, Amplitude launched a limited beta for its first series of AI Agents—intelligent assistants that continuously monitor product data, detect anomalies, and surface insights before teams even ask. Agents enable teams to move faster, scale decision-making, and transform analytics into an always-on system that drives growth proactively, the company said.

Now available, that beta program is open to all Amplitude customers, with two AI Agents available at launch:

Dashboard Agent: Automated dashboard analysis

• Analyzes dashboards and summarizes meaningful changes in trends, metrics, and issues.
• Surfaces trends that require immediate attention and detects key week-over-week or month-over-month shifts.
• Performs root-cause analysis to identify segments or behaviors driving metric changes.
• Enables follow-up analysis via natural language, generating new charts and answers automatically.
• Pushes insights proactively to Slack, email, or directly within Amplitude.

Session Replay Agent: End-to-end qualitative analysis

• Automatically analyze session replays across funnels or event paths at scale.
• Surfaces behavioral patterns, drop-offs, and friction indicators like rage clicks, dead clicks, and user errors.
• Backs each insight with a curated playlist of relevant replays for faster investigation.
• Shares insights proactively via Slack, email, or directly within Amplitude.

Additional capabilities and deeper MCP integration will roll out over the next few months, Amplitude said.

To learn more or join the open beta, visit https://amplitude.com.