Pendo Acquires Forwrd.ai to Boost AI-Powered Predictive Analytics in the Pendo Platform

Pendo, provider of its software experience management platform, is acquiring Forwrd.ai, an Israel-based no-code predictive analytics platform that empowers business leaders to build custom AI models that predict churn, upsell potential, and lead quality, without the need for data scientists or engineers.

According to Pendo, this acquisition addresses a growing demand for more accessible, real-time insights that inform smarter business decisions.

The Forwrd technology will serve as the foundation of a new suite of AI-driven capabilities within the Pendo platform called Pendo Predict.

By combining rich usage data with Forwrd's automated models, Pendo Predict empowers cross-functional teams to proactively identify risk and opportunity—whether it's surfacing high-intent leads for sales, detecting churn risk and suggesting customer interventions, or uncovering expansion opportunities.

The result is a more agile, aligned enterprise that can act quickly on data signals to drive retention, expansion, and revenue growth.

"Usage data is the truest and most reliable signal of customer health," said Todd Olson, CEO and co-founder of Pendo. "By integrating Forwrd's predictive engine into the Pendo platform, we're giving every team instant, actionable intelligence to grow revenue and eliminate churn."

Pendo Predict includes powerful features such as:

• Churn risk modeling: Identify accounts likely to drop off—and why.
• Lead qualification and scoring: Prioritize the prospects most likely to convert based on in-app signals.
• Expansion opportunity detection: Spot users with high upsell potential based on feature usage momentum.
• Predictive segmentation: Filter and target customer segments dynamically based on forecasted outcomes.
• "Next Best Action" recommendations: Surface intelligent suggestions (e.g., launch a guide in Pendo, escalate to customer success, flag an account in Salesforce).

"From day one, our mission has been to simplify predictive AI and embed it at the core of business operations," said Kobi Stok, CEO and founder of Forwrd. "By combining Pendo's proprietary data and experience layer with Forwrd's technology, we're transforming product, marketing, and CRM data into actions that empower teams across the organization and enable hyper-personalized customer experiences."

For more information about this news, visit www.pendo.io.