Wix Unveils the Wix Model Context Protocol Server for AI-Driven Web App Development 

Wix.com Ltd., a leading SaaS website builder platform, is introducing the Wix Model Context Protocol (MCP) Server, enabling anyone—from developers to business owners—to deliver production-ready Wix business solutions seamlessly through AI coding assistants and LLMs. 

The Wix MCP Server provides access to a wide range of Wix’s business solution functionalities, enabling users to manage their Wix-based business and generate code through AI assistants including Claude, Cursor, and Windsurf.

These powerful tools include inventory management, staff scheduling, secure checkouts, ticketing, a flexible CMS, and more. It also offers built-in CRM capabilities to capture and manage leads, such as through forms, and comes with comprehensive back-office management as part of the Wix ecosystem, making it a robust platform for running, integrating, and building various aspects of the business, the company said.

Developers can operate directly from familiar Integrated Development Environments (IDEs), minimizing the need for manual integration and extensive documentation.

Moreover, it is designed to cater to various user groups, including freelance web developers, agency teams, in-house development specialists, and AI automation experts.

“As we step into the world of LLM-powered code generation, the quality and completeness of our APIs become one of our most important assets. Developers can now easily generate code that seamlessly integrates with Wix’s infrastructure, ensuring efficiency and reliability. This empowers them to provide secure, scalable solutions for their clients while harnessing the full potential of Wix’s headless platform,” said Yaniv Even Haim, CTO at Wix. “This initiative underscores the importance of continuing our efforts to open more APIs and enhance our documentation, marking just the beginning of a larger strategy to facilitate AI disruption within the industry.” 

Developers can start coding with the MCP at no cost with the option to upgrade to a Premium Plan for extended functionality for business operations including accepting online payments. 

For more information about this news, visit www.wix.com.