Puja Gupta is a Senior Strategy Consultant at IBM, where she has spent the past four years designing and operationalizing the measurement systems that govern IBM's emerging-technology investments. Her work has directly shaped how a $500M+ portfolio — spanning generative AI, RAG, agentic AI, and quantum computing — is evaluated, prioritized, and governed at the executive level. Puja designed the KPI and ROI frameworks that enabled IBM Research leadership to track AI adoption, measure value realization, and govern emerging-tech investment decisions with an estimated 15% improvement in ROI visibility. Her broader portfolio includes a multi-phase quantum buyer study that reduced 30+ candidate use cases to 4-5 priority investments, a market analysis of the RAG category that informed IBM's AI infrastructure go-to-market strategy, and partnership on IBM's Client Zero AI marketing transformation analyzing 140+ workflows. She brings to this session direct, practitioner-level experience of what works and what fails when enterprise ROI models meet AI's measurement challenges. Puja holds a Master of Science in Business Analytics and Information Management from Purdue University's Krannert School of Management.