From Market Adoption to Meaningful Integration

When Geoffrey Moore wrote Crossing the Chasm in 1991, he illuminated the gap between early adopters and mainstream markets, becoming a cornerstone of enterprise technology thinking. But AI doesn't play by those rules.

From Scarcity to Abundance Economics

Geoffrey Moore's 1991 concept of the technology "chasm" shaped 3 decades of software development and marketing strategy, expressed in his book Crossing the Chasm: Marking and Selling Disruptive Products to Mainstream Customers.