HubSpot Releases Multiple Breeze Agents to Help SMBs Grow and Scale More Efficiently
HubSpot is introducing 4 AI agents that aim to help teams scale, embedded directly into HubSpot, and are powered by unified data and customer context thanks to the Breeze Context Layer: a combination of powerful third-party and bespoke knowledge models, rich structured data, unlocked unstructured data (such as emails, calls, and support tickets), and enriched external data from Breeze Intelligence.
“SMBs don't need more AI hype—they need technology that helps,” said Andy Pitre, EVP of product at HubSpot. “The products we’re launching in our Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges. We've embedded AI throughout our entire platform so businesses of any size can start seeing value immediately, without massive teams or budgets.”
The Spring 2025 Spotlight includes more than 200 features. The launch includes:
New and improved Breeze Agents that help every go-to-market team scale: The all-new Knowledge Base Agent helps customers enhance and expand their support resources in real time based on incoming tickets. Customer Agent is an extension of support teams, automatically resolving customer queries 24/7. Prospecting Agent researches target accounts, personalizes outreach, and can even engage prospects, helping sales teams build pipeline faster. Content Agent helps marketers create and scale content across channels, from blogs to podcasts to case studies.
New and improved features for Marketing Hub Enterprise that help advanced marketing teams find leads, convert prospects, and reduce complexity: Lookalike Lists help marketers find ideal customers based on the ones they already have. Breeze analyzes prospects in the Smart CRM and creates a list of soon-to-be customers. Journey Automation helps marketers create personalized customer experiences with an easy-to-use Journey Builder. Plus, real-time insights available directly in the journey give an at-a-glance understanding of what’s working. Multi-Account Management helps businesses manage multiple accounts from a single HubSpot organization to unlock faster growth through copied assets, mirrored customer data, and centralized management.
Three new AI-powered Workspaces that bring together everything teams need to get context, prioritize for impact, and act: Sales Workspace is an all-in-one home where sales reps can gather context, prioritize prospects, and take action to build pipeline and close deals. Customer Success Workspace is where customer success managers can view schedules, tasks, and books of business to nurture customers and easily spot problems before they happen. Help Desk Workspace lets support reps view open tickets, triage customer requests, and resolve issues—all in one place.
“We’ve built Breeze, including our agents, so that businesses actually get value,” said Nicholas Holland, head of AI at HubSpot. “First, they’re powered by unified data that combines structured and unstructured insights. Second, they have all the context from the entire customer journey, unlike siloed AI agents that only see a part of your business. Finally, they’re built to work with humans, to extend the power of teams, and help them stay lean while playing big.”
For more information about this news, visit www.hubspot.com.