Biographical Information
BETH RUDDEN founded Bast AI in 2022 to democratize ethical AI. She holds more than 50 patents and is the author of AI for the Rest of Us. She serves as program chair for the Enterprise AI World conference, held in November in Washington, D.C.
Articles by Beth Rudden
The Users We Didn’t Plan For
09 Jan 2026
Millions of people are already using ChatGPT as their therapist—not as a supplement to therapy, not as a journaling tool, but as their actual therapist. They're pouring out trauma at 2 a.m. to a chatbot and asking it whether they should leave their marriage, describing suicidal thoughts in detail, and taking comfort in its responses.
The Explainable AI Imperative: Why Curation Is the Missing Architecture
16 Dec 2025
You've witnessed the spectacle. Large language models (LLMs) trained on the internet's vast corpus—Reddit threads, Wikipedia edits, forum arguments, and digital detritus—demonstrating seemingly magical capabilities. Yet when enterprises attempt to deploy these systems for critical decisions, they discover an uncomfortable truth—they've built Ferraris without windshields, dashboards, or steering wheels.
From Market Adoption to Meaningful Integration
24 Jun 2025
When Geoffrey Moore wrote Crossing the Chasm in 1991, he illuminated the gap between early adopters and mainstream markets, becoming a cornerstone of enterprise technology thinking. But AI doesn't play by those rules.
From Scarcity to Abundance Economics
12 May 2025
Geoffrey Moore's 1991 concept of the technology "chasm" shaped 3 decades of software development and marketing strategy, expressed in his book Crossing the Chasm: Marking and Selling Disruptive Products to Mainstream Customers.