Biographical Information
BETH RUDDEN founded Bast AI in 2022 to democratize ethical AI. She holds more than 50 patents and is the author of AI for the Rest of Us. She serves as program chair for the Enterprise AI World conference, held in November in Washington, D.C.
Articles by Beth Rudden
From Market Adoption to Meaningful Integration
24 Jun 2025
When Geoffrey Moore wrote Crossing the Chasm in 1991, he illuminated the gap between early adopters and mainstream markets, becoming a cornerstone of enterprise technology thinking. But AI doesn't play by those rules.
From Scarcity to Abundance Economics
12 May 2025
Geoffrey Moore's 1991 concept of the technology "chasm" shaped 3 decades of software development and marketing strategy, expressed in his book Crossing the Chasm: Marking and Selling Disruptive Products to Mainstream Customers.