Biographical Information
Articles by Georg Ell, CEO, Phrase
The Build vs. Buy Moment That Will Define Enterprise AI in 2026
10 Mar 2026
Untapped AI potential was a defining theme of 2025, reminding business leaders that expectations for new technology often outrun reality, especially in the early stages of implementation. While the C-suite looked to AI as a near-term answer to cost pressure, teams responsible for implementation faced a very different set of constraints on the ground.