Biographical Information
Chris Coote, Director of Product at Dexory
CHRIS COOTE is director of product at Dexory, a company that is revolutionizing the warehousing and logistics industry with AI-driven automation and advanced robotics.
Articles by Chris Coote, Director of Product at Dexory
Building AI That Actually Delivers: Six Principles for Turning Intelligence Into Impact
26 May 2026
In the current landscape, AI is frequently positioned as the universal solvent for operational friction. From predictive forecasting to complex automation, "adding AI" is often framed as a shortcut to superior outcomes. However, intelligence without intent rarely creates value; in fact, MIT's "The GenAI Divide: State of AI in Business 2025" indicates that roughly 95% of enterprise AI projects fail to deliver measurable business impact.