Summer 2026
Industry Voices
Building AI That Actually Delivers: Six Principles for Turning Intelligence Into Impact
Chris Coote, Director of Product at Dexory //
26 May 2026
In the current landscape, AI is frequently positioned as the universal solvent for operational friction. From predictive forecasting to complex automation, "adding AI" is often framed as a shortcut to superior outcomes. However, intelligence without intent rarely creates value; in fact, MIT's "The GenAI Divide: State of AI in Business 2025" indicates that roughly 95% of enterprise AI projects fail to deliver measurable business impact.
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