2026 Enterprise AI Sourcebook
Features
Improving AI Outcomes Through Context Engineering
Marydee Ojala //
09 Sep 2026
Once upon a time, and that time wasn't all that long ago, we heard that content was what mattered. Then AI entered the picture, and enterprises shifted from content to context. Content by itself did not lead to relevancy. AI, lacking context, could all too easily misinterpret what was needed.
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