Moving From Adoption to Adaptation for Explainable AI
WHY THIS MATTERS NOW
Whether they realize it or not, every company deploying AI right now is having the conversation I had in 2018. The question on the table is always the same: How do we get people to use this thing?
Wrong question. The right question is: What would make them need to understand it?
At Bast, we build explainable AI infrastructure—systems where every recommendation traces to its sources, every output is grounded in the knowledge the customer wanted to ground it in, every extrapolation is flagged. We didn’t arrive at this architecture because explainability tested well in focus groups. We arrived at it because I watched what happened when you activate humans around why trustworthy AI matters instead of mandating compliance with an AI governance checklist.
People don’t need to be convinced that black box AI is a problem. They already feel it. The clinician who can’t explain why her decision support tool recommended one treatment over another already knows something is wrong. The analyst staring at a model output he can’t trace already senses the risk. The executive who signs off on AI-driven decisions she can’t audit already loses sleep.
These people aren’t laggards. They’re early adapters who haven’t been given the language yet.
The work isn’t adoption. It never was. The work is creating the conditions—the vocabulary, the tools, the permission—for adaptation to happen. Find the people who already feel the pressure. Name what they’re feeling. Give them something to carry into the rooms you can’t reach. The system tips when you stop trying to move people and start changing the ground they stand on.