From Market Adoption to Meaningful Integration

When Geoffrey Moore wrote Crossing the Chasm in 1991, he illuminated the gap between early adopters and mainstream markets, becoming a cornerstone of enterprise technology thinking. But AI doesn't play by those rules.

The Law’s Human Guardrails in the AI Era

As AI transforms the legal landscape, a tension emerges between technological possibility and professional responsibility. In law firms across the country, partners and associates navigate a new reality in which AI can analyze thousands of documents in minutes but might miss the subtle nuances that an experienced attorney would catch immediately.

Who Thought of Making Intelligence Artificial?

Certain archetypes of quasi-thinking robots institutionally reside in the collective consciousness of most Americans. All forms of art affect the memories of people so that pictures persist through their entire lives, even if the source is trite or visibly silly. Comedy, cartoons, great movies, and certain moments in the world of sports result in iconic notions and lasting images.

From Scarcity to Abundance Economics

Geoffrey Moore's 1991 concept of the technology "chasm" shaped 3 decades of software development and marketing strategy, expressed in his book Crossing the Chasm: Marking and Selling Disruptive Products to Mainstream Customers.